Google Analytics 4 is the latest version of Google Analytics that’s offering new features and capabilities to help you measure your success more effectively than ever before. GA4 offers improved data collection, new ways to measure conversion, and expanded reporting capabilities that will give you a more complete picture of your website’s performance.
With our GA4 setup services, you’ll be able to create custom reports and dashboards that give you insights into every stage of the customer journey, extending from the initial visit to the final conversion. This means you’ll have access to a wealth of data that’ll help you better understand your customers and make more informed decisions about your marketing efforts.
Google Analytics 4 represents Google’s vision for the future of tracking. Instead of basing analytics around pageviews, this is now replaced with an event-based model which better represents the browsing behavior of modern websites.
In addition, Google Analytics puts machine learning at the core of the platform allowing for a better understanding of customer behavior as well as in-built predictive analytics functions that help you to understand how to optimize your digital strategies.
The biggest advantage of Google Analytics 4 is the ability to own the raw data which can be stored in Big Query.
It also has machine learning at its core which means its better placed to understand and advise on the potential of your audiences.
We advise clients to get a functioning GA4 setup live as soon as possible.
The free version of Universal Analytics will stop collecting new hits in July 2023.
We enjoy adapting our strategies to offer every client the best solutions that are at the forefront of the industry.
